Standard Life has launched a series of upgrades to its pension pricing and revamped its digital services in a bid to improve its service for financial advisers.
The firm has introduced a series of price reductions on its flagship AMPP and SIPP personal pensions for new and existing customers, with most customers set to benefit from a 0.5% discount.
The discounts apply immediately and will benefit customers holding insured funds in AMPP and SIPP plans and with pots between £25,000 and £500,000.
Standard Life said a typical SIPP client with a plan value of £100,000 would see their effective charge reduce by £200 per year.
Chris Hudson, managing director of retail intermediary at Standard Life, said: “Improving our pension pricing and modernising our online presence is part of our renewed commitment to the adviser marketplace. We are looking to make improvements in all aspects of our offering and show our long-term commitment to advisers by improving their ability to do business with us.
“This is the start of that process and part of our strategy to invest in the support we provide to advisers to meet the needs of their clients.”
Standard Life will shortly introduce a series of digital upgrades with the launch of standardlife.co.uk/advice, which will gradually switch away from the current adviser portal.
The firm said the new site will improve the user experience for advisers, reflecting current developments in IT and technology, and will be supported by a new technology platform that will allow it to more easily introduce upgrades and enhancements in the future.
As a first step, the new digital portal will introduce web-friendly functionality such as a filtering system for literature, new fund filter design and improved user journeys into key online services. More developments are planned over the next year to update tools and calculators to improve the service further.
