Protection Guru has teamed up with UnderwriteMe’s protection platform, offering a protection solution that chimes with advisers’ Consumer Duty requirements.
UnderwriteMe’s Protection Platform will be added as a quotation and new business processing option within Protection Guru’s Pro Quality, Price and Value research system for life insurance, mortgage protection, income protection and critical illness.
Ian McKenna, founder of Protection Guru (pictured), said the partnership will provide advisers with a solution to meet two major obligations for Consumer Duty: the ability to include an assessment of value, based on quality and price, and the ability to present a client with a comparative, personalised underwritten price at the time of advice.
McKenna said: “By bringing together our quality and price assessment service, and UnderwriteMe’s peerless, new business processing capability jointly, we are delivering a solution that can enable advisers to carry out extensive analysis of quality and price to meet the new FCA obligation to address value in any recommendation and an unequalled ability for advisers to offer fully underwritten pricing in a matter of minutes.”
The partnership marks the first in a series of additional strategic integrations Protection Guru is putting in place to ensure advisers give the “best possible” advice on life, mortgage protection, income protection and critical illness in ways that are streamlined to fit their business processes.
“The protection gap can only be fully addressed when we make it easy for advisers with different specialities to provide comprehensive advice and get plans in force in minutes rather than weeks,” McKenna added.
Mark Cracknell, commercial director at UnderwriteMe commented: “We are delighted to be launching the integrated proposition with Protection Guru Pro. This integration is the next step in making UnderwriteMe’s Protection Platform a unique experience for advisers and their customers.
“Our partnership is pivotal with Consumer Duty around the corner, ensuring advisers are compliant whilst removing barriers, making protection more accessible to them and their customers.”
