WiseAlpha has launched a new wealth management portal and white-label solution to make it easier for wealth managers to give clients access to fractional bonds.
WiseAlpha’s fractional bond product offers a minimum investment of just £100 so that individual investors can access the bonds of larger players such as Ocado, Marks & Spencer and Apple. Historically, investment required a minimum investment of £100,000, turning corporate bonds into a predominantly institutional market.
The new B2B2C solutions service for institutional clients allows wealth managers, banks and brokers to partner with WiseAlpha and make fractional bonds available to their clients through the interface. Alternatively, they can provide a white-label solution so that partners can present the portal with their own branding.
Rezaah Ahmad, founder and executive director of WiseAlpha, said: “Bonds are not just for the big boys. The revolution in bond investing is gathering pace and I’m proud that we’re leading from the front.”
WiseAlpha, which has seen over £100 million of volume traded by individual investors on its platform, believes its growth will rise “exponentially” as it expands through institutional partnerships.
Ahmad added: “Our purpose is the democratisation of the corporate bond market. The FCA recently expressed a desire to widen its participation in this market. At WiseAlpha, we were ahead of the curve, making it easy and affordable for individual investors.
“Our new partnerships with wealth managers and banks will broaden access further and we will be there for investors every step of the way.”
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