Bill Vasilieff, co-founder and CEO of the financial services platform Novia, and Nick Raine, former COO for Novia, are to take the helm of the to be launched UK financial planning arm of Swedish firm Söderberg & Partners.
Söderberg & Partners is a leading non-bank financial adviser and investment manager in Scandinavia. It manages over £60 billion of clients’ investments and employs 3,000 people in seven countries. The firm intends to establish an independent financial advice and investment management business in the United Kingdom.
Vasilieff will take on the role as Chairman of the board for the UK company and Nick Raine will take on the role as CEO.
Gustaf Rentzhog, group chief executive officer, Söderberg & Partners, says, “There is strong and growing demand in the United Kingdom for high-quality financial advice. Söderberg & Partners has a track record of enabling advisers and their clients to plan and invest for better financial futures. Advisers and their clients want a responsible, long-term partner in the UK. It is our goal to become their first choice.”
The offering will be for financial advice and investment solutions through its partnerships in the UK, with access to over 4,000 funds, and supported by Söderberg & Partners’ in-house investment research team. The group intends to make available market-leading investment solutions via a technology led solution.
Vasilieff says the new project that “lured” him out of retirement. “When Gustaf approached me and explained the depth of the proposition, I immediately saw it as truly innovative and unique in the UK adviser market. I am very excited to be involved in the launch into the UK”, he says.
The group’s Chairman, Per-Olof Soderberg, said, “There are strong cultural, economic, and historical ties between the UK and Scandinavia. As other Swedish companies have demonstrated, the UK is receptive to a values-led, long-term approach to business. We are proud and pleased to enter one of the world’s most important and sophisticated financial services markets.”
Söderberg & Partners will conduct its UK operations under the sub brand Söderberg & Partners Wealth Management.
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