Nearly half (46%) of investors were discouraged from starting or continuing to invest due to the stress from managing investments, says interactive investor.
Additionally, over one third (34%) of savers said that the fear of losing money, for example due to market volatility or poor investment choices, caused them the most stress when thinking about investing. This was followed by a lack of knowledge of experience (20%).
However, the research showed that a fifth (20%) of savers would feel more confident about managing their investments if they gained a better understanding of savings and investment products.
Interactive investor has launched a new educational tool for investors designed to make investors feel more informed, confident and empowered when it comes to making investment decisions.
Investment Coach requires investors to complete a short quiz to determine their investor profile and this profile contains an educational checklist that breaks learning into bitesize chunks. Each profile has bespoke short-form content, videos and next-best actions.
The tool is aimed at all levels of investment knowledge, from beginner to advanced.
Kyle Caldwell, investment and funds education editor at interactive investor, said: “It is widely known that the UK has a big financial literacy problem. To be blunt it is not helped by the fact that the investment industry is jargon heavy, which puts many people off investing before they even get started.
“We want to make it as easy as possible for investors to improve their knowledge and confidence by putting the right educational content in front of the right type of investors. Our educational content is here to help investors cut through the noise and become better equipped to take control of their financial future.”
Main image: luke-chesser-CxBx_J3yp9g-unsplash
