Ortec Finance has launched a new decision-making framework to help advisers and wealth managers tackle the operational challenges of targeted support.
OPAL Targeted Support will identify targeted support-ready clients at scale, generate group-based actionable suggestions and track outcomes against goal feasibility.
Targeted support came into force at the start of April, enabling firms to provide targeted, personalised guidance to retail customers at scale.
However, Ortec Finance says the challenges firms face are operational; identifying which clients qualify, determining what to say to them and measuring whether the support is working.
The new framework connects to a firm’s existing data and identifies targeted support-ready clients across the full client book without needing to be manually triaged and produces group-based outputs that advice teams can act on systematically.
It also tracks whether the support is working, measured against each client’s goal feasibility. The management information dashboard is available as a salesforce integration or bespoke build, the firm said.
The product is being released in BETA; a decision Ortec Finance said allows pilot firms to gain early access to the product, direct input into its development roadmap and have the advantage of operational readiness ahead of the broader market.
John O’Driscoll, managing director OPAL financial & wealth planning at Ortec Finance, said: “Compliance tells you whether you have crossed the line. OPAL Targeted Support tells you what to do next: for which clients, using which approach, and whether it worked. We built it because we believe the advice gap will not be closed by regulation alone. It requires the right tools, applied at scale.”
Mark Glover, head of UK & Ireland Wealth Management at Ortec Finance, said: “The firms we speak to are not struggling with whether to comply with targeted support. They are struggling with how to make it work at the scale of their client books. OPAL Targeted Support is our answer to that. We are releasing it now, in BETA, because the firms that engage with it earliest will be best placed as implementation matures.”
Main image: kenny-eliason-vLg64tkqQdg-unsplash
