Going above and beyond for the business and your team is not just a choice; it’s a commitment to excellence that can transform an organisation and the lives of those it touches, says Michelle Hoskin, managing director, Standards International.
In today’s fast-paced and competitive world, it’s easy to get caught up in the daily grind and forget the importance of going the extra mile. Along with so many other massive changes in society these days, I’ve noticed a lack of customer and client care in recent times when interacting with some businesses – or, should I say, a sheer lack of interaction. However, the benefits of ensuring you are going above the norm are immeasurable, and they extend far beyond the bottom line. People have an innate need to feel appreciated and ultimately loved. It’s part of who we are!
Here, I’ve outlined some factors that really stand out when you strive to be the best you can be.
- Elevates brand reputation: When your business consistently exceeds expectations, it builds a reputation for excellence. Clients and customers are more likely to trust and recommend a brand that consistently goes above and beyond. I talk a lot about the difference between expectations and standards – but unless you know what the expectations of your clients are, you will never be able to exceed them! However, set your standards high, and the chances are you are one step ahead of the expectations of those you serve.
- Enhances client loyalty: Without question, going the extra mile for clients fosters loyalty. People appreciate businesses that treat them as individuals, understand and cater to their unique needs, and then go on to provide exceptional service. If you don’t agree – just think about the way that you like to be served as a customer and as a client. We know that the devil is always in the detail, and it is without question the little things that matter the most.
- Motivates your team: When your team see your commitment to going above and beyond, it motivates them to do the same. Happy, engaged team players are more innovative and productive, which contributes positively to the workplace culture.
- Drives innovation: Going above and beyond encourages a culture of innovation where team members are empowered to find creative solutions to the challenges they may face. This innovative spirit can lead to breakthroughs and a competitive edge in the market..
- Ensures compliance and quality: Striving for excellence means consistently meeting and often exceeding industry and professional standards.
- Creates positive impact: Going above and beyond isn’t just about profits; it’s also about making a positive impact on society. The Financial Abuse Specialist™ certification, for example, is a testament to the commitment to addressing important issues in which we can play a huge part in raising awareness and support, given the role that financial advisers and planners play, demonstrating how businesses and individuals can be a force for good.
- Builds strong partnerships: When a business consistently goes the extra mile, it strengthens partnerships and collaborations. Partnerships are a key component of exponential growth as they expand expertise and reach in any given area. Associated businesses and organisations are more likely to want to work with a business when they know you are reliable, committed, and focused on excellence.
- Resilience in tough times: In challenging times, businesses that have a history of going above and beyond are more likely to weather the storm as they benefit from the loyalty they have grown. Their reputation, loyal customer base, and resilient employees will certainly be more willing to help them navigate adversity more effectively, often without even being asked.
- Personal fulfilment: Going above and beyond is not limited to the business realm; it extends to individuals as well. Pursuing personal excellence and growth, as reflected in certification schemes like The Paraplanner Standard™ of Excellence, can lead to a sense of personal fulfilment and satisfaction as the recognition and the rewards are then in line with the personal and professional standards achieved.
- Legacy and impact: Businesses that consistently go above and beyond have the opportunity to leave a lasting legacy. They shape industries, inspire others, and have a positive impact on society and the world. This is often because the work that goes into creating a legacy is often not realised until the achievement has been made, when at which point all of the effort and hard work has already been done.
As you can see, it’s a journey that leads to a multitude of benefits. It’s a commitment to excellence, client satisfaction, employee happiness, and positive societal impact. Standards International, with its array of certification schemes, embodies this commitment and sets the standard for excellence in the financial services niche and beyond. Remember, it’s not just about what you do; it’s about how you make people feel, and going the extra mile can leave a lasting emotional impact that transcends business transactions and fosters meaningful connections. So, embrace the challenge, set high standards, and watch as your business and people soar to new heights of success and fulfilment.
Notes:
As a standards-centred business, we understand the value of reputation, as exemplified by certification schemes like BS 8577/ISO 22222 and ISO 45003, which promote excellence in business operations, adviser competencies, and team wellbeing.
ISO 22222, The Financial Planner Standard of Excellence™, certified by Standards International, sets out a framework which outlines commitment to delivering an exceptional financial planning service, which ultimately leads to more loyal clients.
ISO 45003, The Wellbeing Standard of Excellence™, recognises the importance of employee wellbeing, a key element in achieving peak performance and productivity.
Standards International’s certification schemes, such as The Compliance Framework Standard of Excellence™ (BS 8453), emphasise the importance of adherence to the best possible standards in compliance.
