Abrdn Adviser has cut its platform charge for all wrap clients, as part of its drive to simplify its charging structure.
The firm has reduced its prices by five basis points for investments up to £1 million, with a 15 basis points reduction in the £500,000 to £750,000 tier.
Alongside the reduction in price, abrdn has also reduced the number of wrap pricing tiers from four to three, following feedback from advisers. In addition to these changes, it has removed the product administration charge on both the Wrap SIPP and Onshore Bond.
Abrdn said the new pricing means it can continue to offer value for clients at all asset levels.
“By enhancing and simplifying what we do, we can now offer all clients our most compelling pricing ever, while continuing to invest in our service experience and new solutions,” the firm said.
Main image: dela-cuesta-MgG-w0Dg_Ek-unsplash
