VouchedFor has launched a new membership tier to help advisers boost their online visibility.
The new enhanced membership Verified+ is designed to help advisers better showcase their expertise, specialisms and client experience through a range of new profile enhancements and marketing tools.
Features include AI generated summaries based on client reviews, searchable expertise tags, adviser FAQs and articles, as well as pinned client reviews, enhanced profile analytics and tools that allow advisers to turn client feedback into ready-to-share social media content.
It will allow prospective clients to quickly understand who an adviser helps, their areas of expertise and why existing clients trust them.
VouchedFor said the new membership has been developed in response to changing consumer behaviour and adviser feedback, as more people turn to AI alongside traditional search engines to find answers to financial questions.
Harriet Spurrell, head of customer success at VouchedFor, said: “The way people research financial advice is changing. Consumers are increasingly asking more detailed questions online and using AI tools alongside traditional search to help them understand their options before they choose an adviser. That means advisers need to communicate their expertise clearly, consistently and in ways that make it easy for prospective clients to understand the value they offer.
“Verified+ builds on the trust advisers have already established through verified client reviews, giving them additional tools to showcase their expertise, increase their visibility and help them stand out wherever prospective clients are researching financial advice.”
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