A record number of advisers have qualified for VouchedFor’s 2025 Guide to Top Rated Financial Advisers.
The guide shares positive client stories and resources to help people understand the value of advice and lists advisers and firms who meet the qualification criteria.
VouchedFor said 2,633 advisers and 131 firms have qualified for its 2025 guide, a 20% increase in qualifying advisers and a 17% increase in qualifying firms compared to last year.
Alex Whitson, managing director of VouchedFor, said: “Lack of trust remains one of the main reasons why people who need advice don’t engage with it. This is frustrating as 98% of clients say they’d recommend their adviser.
“More needs to be done to share these client stories and so it’s great to see a record number of advisers embracing client feedback and qualifying for the Top Rated Guide.”
The guide, supported by asset manager BlackRock and adviser platform Fundment, is expected to reach more than 3 million consumers.
Heather Christie, head of the UK adviser team at BlackRock, said: “In today’s complex financial landscape, having access to knowledgeable and trustworthy financial advisers can make all the difference in achieving your financial goals.
“Around a third of non-investors in the UK cite a lack of knowledge and understanding as reasons why they do not invest. That’s why we are excited to collaborate with VouchedFor on the 2025 Guide to Top Rated Financial Advisers, helping to empower individuals to navigate their investment journey with more confidence.”
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