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Protection Guru rates providers across 8 categories and 10 features

13 October 2020

Protection Guru has unveiled its Protection Product Provider Ratings for 2020 to help advisers identify the strengths of each provider’s propositions. 

A total of 15 protection providers took part in this year’s ratings and were rated across eight different product categories spanning critical illness with children’s cover; critical illness without children’s cover; life protection, mortgage protection (life only); mortgage protection with critical illness, income protection, family income benefits (life only) and family income benefit with critical illness.

The ratings reflect providers’ strength across 10 key features deemed most relevant for clients, including access to GP services, doctor analysis and amount paid.

Each provider and product received a gold, silver or bronze rating for their overall proposition as well as for each underlying feature, the group said.

The features included are the most frequently selected from over the last 12 months by advisers using FTRC’s Quality Analyser, its online protection cover comparison tool, and iPipeline’s SolutionBuilder Product Features Report. The key features reflect the areas that advisers consider most relevant when selecting the most appropriate cover for their clients.

Adam Higgs, head of research, Protection Guru, said: “With so many products on the market, advisers and consumers are confronted with an overwhelming amount of choice. Through our independent analysis of the products available, advisers can feel confident that they are choosing a product that truly takes account of their clients’ individual circumstances.”

Ian McKenna, director and founder of FTRC, added: “In 18 months Protection Guru has become the go to destination for detailed technical analysis and research for advisers, providers and reinsurers in the protection market.

“By analysing and weighting provider propositions against features that advisers deem most important for their client, the ratings ensure that providers are developing and improving products which truly reflect the needs of the consumer, and helps advisers in finding the right product for the client.”

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