Advisers are looking for the same features from platforms as they did three years ago, despite changes to regulation.
New research from Defaqto shows the core factors advisers prioritise when selecting platforms have remained largely unchanged since 2022, despite the introduction of the Consumer Duty in 2023.
Its findings are based on analysis of its financial planning tool, Defaqto Engage, which is used by over 30% of UK advisers. It found that the top 20 research filters used by advisers in 2025 are almost identical to previous years.
Of the 228 available platform filters, Defaqto said AKG Platform Financial Strength, ISA availability, online client valuations, personal pension plan or SIPP availability and online illustrations remained the most frequently selected. Other frequently searched for factors include online illustrations, general investment account, product availability through advisers, only transaction history and flexi access drawdown.
Darren Winfield, insight manager at Defaqto, said: “The features advisers prioritise when evaluating platforms have remained remarkably consistent. This demonstrates that advisers were already focussed on client outcomes and value well before Consumer Duty came into force. The regulation has reinforced, rather than changed, adviser behaviour.”
Defaqto said the findings also highlight the increasing use of sophisticated research tools, with annual recommendation volumes through Defaqto Engage rising from £49 billion in 2024 to a projected £57 billion in 2025.
Winfield added: “In today’s digital environment, the adviser’s research process increasingly mirrors consumer experiences on platforms such as Amazon, where filters and personalised options are expected and drive decision making. Advisers are using Engage’s capabilities in much the same way, ensuring platform recommendations are aligned to clients’ specific needs and personal preferences.”
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