The Marlborough Group has launched a new investment platform with next generation technology to create greater efficiency for advisers.
The Select Platform uses the latest application programming interface technology to provide improved integration with advisers’ back-office systems, saving advisers time by reducing the need to re-key data.
The platform’s managing director Phil Glider was a member of the team who founded adviser technology company Seccl and has developed a proprietary solution that integrates Seccl’s technology with a customer relationship management software.
Marlborough Group said the combination of technologies significantly increases efficiency in the management of client accounts on the platform and provides advisers with a number of benefits, including user-friendly reporting on portfolio performance.
Advisers can use the platform to access Marlborough’s managed portfolio solutions range as well as its multi-asset funds. Advisers will also be able to select other providers’ investment solutions which will be added to the platform.
ISAs, Junior ISAs and SIPP wrapper are available, as well as general investment accounts and advisers can place their own firm’s branding on the client-facing portal. Marlborough is charging an annual platform fee of 0.20%.
Phil Glider, managing director of the Select Platform, said the firm’s focus had been on understanding advisers’ needs and meeting those with a specially-designed platform.
Glider said: “We’ve used the latest technology to streamline processes and integrate seamlessly with advisers’ back-office system. It’s a digital-first, paperless platform that provides a smooth and highly intuitive experience for advisers and their clients. All this is backed up by comprehensive support from our highly experienced team.
“We’re also conscious of the cost pressures facing advisers and that Consumer Duty places a significant focus on them achieving value for clients so we’re offering the Select Platform for a highly competitive fee.”
Richard Goodall, CEO of the Marlborough Group, added: “The Select Platform very much reflects our partnership approach, which is based on working with forward-thinking advisers who share our entrepreneurial spirit and helping them to grow their businesses.
“We’ve designed the platform to help reinforce all-important client relationships by making it significantly easier for advisers to report key portfolio information in clear informative ways their clients will really value.
“With the increased regulatory responsibility, we believe advisers will value the opportunity to further enhance their investment communication with clients. We expect this to increase engagement, which should also support clients in making informed investment decisions.”
