abrdn has launched a Junior ISA on its Wrap platform as the first part of a new family wealth planning offering for advisers.
The JISA is available immediately to existing Wrap users that are the parent or guardian of an eligible child.
abrdn said the new JISA has been developed in response to increasing demand from advisers for more family wealth planning solutions that can be managed alongside their existing client investments.
The JISA will have access to the full open architecture suite of funds currently available to Wrap users and can also accept transfers of funds currently on the platform. However, the JISA will have a 0% platform charge until the child reaches age 18, but investment charges will apply.
Russell Bignall, managing director Sales, Adviser, abrdn said: “The advisers we work with are becoming more and more interested in supporting clients in family wealth planning, they are telling us the engagement of all the family in financial planning has become more important as a result of the pandemic. The JISA is the first step we’re taking to create a family office environment on the platform.
“Just as advisers build their business on the goals of their clients, we’re building our business on the ambition and demands of the advisers who choose to partner with us. As we continue to develop our offering, we want our partnerships to deepen and to continue to grow in trust and confidence.”
