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Key offers new WoM equity release proposition

29 October 2019

Equity release adviser Key has unveiled a new distribution strategy, with a refreshed whole of market advice offering and a new integrated service proposition. 

Both services will be supported by a new digital advice delivery platform for advisers.

The whole of market offering, branded The Equity Release Experts, is aimed at both its employed and self-employed advisers seeking to focus on this market. Rob Brennan, former sales director at The Right Equity Release, and Lyn Perrett, former operations director at the same company, will head up the self-employed adviser division.

In addition, Key has developed a new integrated service proposition, offering customers free advice and access to over 80 Key Equity Release branded products.

The products are designed to meet a broad range of consumer needs, from low interest rates to high LTVs.

The changes were prompted by concern that customers were finding it harder to find the right support, the group said.

Will Hale, CEO, Key, commented: “We recognise the important role that whole of market advice plays and are delighted that Rob Brennan and Lyn Perrett have agreed to join the team to spearhead the development of our self-employed division.

“We are also pleased to unveil our Key Equity Release branded proposition which recognises that, for some customers, their needs would be better served by providing them with access to a range of competitive products from a brand they trust.  This new offering will be supported by the same high quality advice that people expect from Key, as well as an end-to-end customer support service designed to help clients navigate what can be a complex process.”

To support both divisions, Key is launching a new digital advice platform, seeking to make the advice process “smoother, quicker and more intuitive”.

Simon Thompson, group CEO, Key Group, added: “We firmly believe that this shift for Key will benefit our customers, partners and the broader sector – enabling us to make further improvements to the customer proposition while helping us to continue to invest in consumer education and awareness.

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