intelliflo is launching two new propositions to the adviser community available through intelliflo office: intelliflo IQ and intelliflo video.
intelliflo IQ marks the launch of intelliflo’s first proprietary suite of AI and algorithmic applications, developed in collaboration with wealthtech partner Multiply.
It introduces two integrated tools: Intelligent Engagement Assistant and the Intelligent Advice Assistant. These apps embed directly into intelliflo office, and can deliver AI-powered support throughout the entire advice process. The tools will be available to early adopters this month, with a broader rollout planned for later this year.
intelliflo IQ’s intelligent engagement assistant will enhance the way advice firms engage with their clients, whether online or face to face by joining up financial planning with advice.
The company said that from onboarding new clients, to supporting existing clients with their ongoing reviews, intelliflo IQ offers intelligent ways to capture, review and replay information advisers discuss with their clients automatically generating accurate and compliant records.
It does this by using advanced imaging and audio AI to convert handwritten notes, PDFs and audio files into comprehensive and structured updates to the fact find to deliver high-quality, personalised client-facing documents, emails and letters, saving hours of manual work.
intelliflo IQ’s intelligent advice assistant helps advisers to proactively identify material changes in client’s individual circumstances and goals and plan for these. An advanced algorithmic advice engine provides advisers with automated health checks and suggested solutions aligned with the advisers’ philosophy.
Nick Eatock, CEO at intelliflo, said: “By joining up financial planning with advice through the integration of AI across the process, intelliflo IQ enhances the entire advice process while giving advisers back time to do what truly matters –building stronger client relationships and improving consumer outcomes.
“With the ability to save 85% of the time spent on reviews – equivalent to £70,000 in annual productivity gains per adviser – this is a major leap in delivering on our commitment to driving efficiencies, improving data quality, and ultimately reducing advisers cost to serve.”
intelliflo video
intelliflo video helps simplify complex financial concepts, enabling users to make more informed financial decisions. intelliflo said it will be available in intelliflo store shortly.
the tech firm said that despite the rise of hybrid client engagement (now at 92%), less than a quarter (23%) of firms currently provide video content for their clients. Yet over half (59%) of firms agreed that educational video content for their clients would make life easier.
The intelliflo video experience will be directly relevant to the advice each client is receiving, to help reassure clients and involve them much more in the advice process. Educational content and insightful product videos from leading UK providers, such as M&G and Invesco, can be accessed and shared with clients directly through intelliflo office, empowering closer client relationships.
Nick Eatock, continued: “This capability is a significant step forward to empower closer client relationships through engaging client experiences while providing users with personalised learning experiences tailored to their individual needs.”
These launches are part of intelliflo’s commitment to streamline advice delivery, empower advisers, and improve outcomes not only in the UK but also the firm’s growing presence in Australia, he said.
intelliflo also announced a series of enhancements to its wealthlink proposition, helping to further reduce and eliminate rekeying. They affect account opening and data collection and offer account servicing by efficiently actioning additional contributions, transfers, and investment model changes.
Beyond these developments, intelliflo said it is continuing to enter partnerships that offer advisers ‘the most compelling propositions and continually enhance features available to the adviser community’. Additional new features and enhancements to existing products, announced, include:
- Amazon Q – allowing advisers access to the Quicksight Q functionality, an AI-powered tool to query data directly from intelliflo dashboards.
- intelliflo data sharing – powered by Snowflake, to enhance management of information insights, data visualisation and reporting, improving speed and efficiency across data management processes.
- Zerokey – a new data transfer app removing the need to rekey client information
- Flo – intelliflo’s proprietary intelligent virtual assistant currently under development
- New Workflow Engine – launching in September, the new workflow engine will provide greater stability and automation, as the foundation for workflow to undertake the work for the adviser,
- Client Portal – a range of new features to support mobile use including additional MFA (Biometrics like FaceID and SMS) alongside simplified agreement approvals and improved user experience
Nick Eatock concluded: “Advisers regularly tell us that the biggest challenge they face is the rising cost to serve. Technology is a major enabler to reducing this cost. If you’re not embedding digital processes into your firm today, you risk being left behind. Our ongoing development of intelliflo office is designed to supercharge efficiency, deepen client relationships, and ensure firms remain competitive in a rapidly digitalising landscape.”
Main image: deepmind-LIlsk-UFVxk-unsplash
