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Insurer Yulife partners with Fitbit on wellbeing

16 March 2020

Life insurance group Yulife has joined forces with Fitbit to offer its customers discounted access to a range of wellbeing products.  

The new venture pairs Yulife’s activity-based app with Fitbit’s products, offering users a 25% discount across the entire range, including fitness trackers and smart watches.

The gadgets will feed directly into Yulife’s app, which rewards its customers for everyday activities, including walking, running and meditation. Members can earn yucoin, which can be redeemed on a number of rewards partners.

It marks Yulife’s second big-scale partnership with a tech brand, following the announcement that it had teamed up with Garmin last year.

Sammy Rubin, CEO, Yulife, said: “It is a logical step for us to partner with makers of wearable activity trackers, but I feel extremely lucky to count the countries two biggest providers within the UK market as our partners. We are passionate about helping our customers take care of themselves and stay healthy, so being able to offer them large discounts on such quality products means a lot to us. Yulife users will further be able to focus on their wellbeing with this new initiative. I look forward to seeing all of the great results.”

Aideen O’Colmain, director business development EMEA, Fitbit Health Solutions, commented: “Our solutions motivate and engage people in a personalised health experience. The rich set of features help employees connect and compete with each other in a constructive way. Engaged employees have a noticeable and positive impact on any business. Fitbit enjoys working with companies that inspire meaningful change and whose ambitions align with the Fitbit mission to make everyone in the world healthier.”

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