Financial advice TV campaign launches

19 May 2021

The Openwork Partnership is spotlighting the value of financial advice with a national TV advertising campaign.

The campaign includes both national TV and press advertising, focusing on ‘What matters more’ the firm says, and how more financial advice “can help customers enjoy precious moments in life” and, highlighting Openwork’s new brand positioning: ‘For us, financial advice is personal’.

TV ads with a voiceover by actress Lucy Speed – best known for roles in EastEnders and The Bill – underline how memories, trust, relationships, and key life events such as a home of your own can matter more than money and how financial advice can help customers in achieving them.

The TV campaign is supported by national newspaper and digital advertising together with social media, to encourage customers to find an Openwork financial adviser.

The consumer advertising campaign is being launched following a strong start to the year which has seen the network grow rapidly with 257 advisers and 36 new firms joining, taking it to more than 4,300 advisers in 700-plus firms.

Claire Oldstein, Chief Marketing Officer of The Openwork Partnership, said: “The TV advertising campaign is another exciting chapter in our mission to illustrate the importance and value of financial advice in making a difference to people’s lives.

“We are proud of our Partnership and want to make sure that as many people as possible have access to advice.  Our ambition is to make it easier for advisers and their clients to face the future with confidence and optimism.

“Financial advice is nothing if it’s not personal and the power of our Partnership helps us to understand that and to help our advisers by putting clients at the heart of everything we do.”

Professional Paraplanner