Fidelity Adviser Solutions has partnered with ZeroKey to support integration with third-party technology providers.
The integration will deliver greater data accuracy as well as increase efficiency for advisers and reduce the risk of errors associated with manual data entry, the firm said.
Additional benefits for advisers include faster client onboarding and enhanced tech stack compatibility, supporting integration with a number of systems including Iress, Curo, Plannr and Moneyinfo.
Research from Fidelity’s latest IFA DNA study found that more than a quarter (27%) of advisers would like to find ways to reduce the amount of administration they face.
Paul Richards, head of adviser distribution at Fidelity Adviser Solutions, said: “Our advisers consistently tell us that one of their greatest challenges is how they can improve operational efficiency enabling them to spend less time on administration and more time with their clients.
“By partnering with ZeroKey, we can streamline administrative processes and reduce the need for manual data rekeying without any additional charges. This creates a more efficient flow of information and will help to create time for advisers to focus on delivering better outcomes for their clients.”
Joseph Williams, co-founder and CEO of ZeroKey, added: “Integrations are vital not only to help financial advice firms eliminate data rekeying, but to facilitate choice without compromise. We are therefore delighted to partner with Fidelity and offer them a scalable integration solution.
“As a result, connections between Fidelity and third-party systems that did not previously exist are now available, and we look forward to expanding the depth and breadth of the available integrations.”
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