Aviva remains advisers’ top platform choice

5 August 2026

Aviva remained the most recommended adviser platform in the first half of 2026, according to Defaqto’s latest platform rankings.

The rankings, based on recommendations coming through Defaqto Engage, showed Aviva had a 30% share of the market in the first six months of the year, retaining the same position as a year earlier.

Quilter Investment Platform followed closely behind with a 27% share.

Andrew Duthie, insight manager for wealth and protection at Defaqto, said: “As is commonly the case when we take the numbers for platform recommendations, Aviva and Quilter dominate the top two spots with more than half of all the recommendations in the top 10 falling to these two.”

Fidelity Adviser Solutions ranked third place, with an 8% share, followed by AJ Bell Investcentre Funds & Shares Service (6%) and Scottish Widows Platform (6%). Scottish Widows was the biggest climber in the rankings, moving up three places to fifth position.

Fundment was a new entry into the top 10, taking tenth position.

Commenting on its growth, Duthie said: “Fundment performed extremely well in Defaqto’s 2026 Platform Service Survey and has now entered the top 10 for adviser recommendations.

“This is likely a reflection of its commitment to providing a high-quality adviser experience, allowing advisers to focus more of their time on delivering value and better outcomes for clients.”

The findings are from Defaqto’s whole-of-market data, covering more than 50 platforms from 30 providers.

Professional Paraplanner