Female advisers more ambitious and optimistic

7 March 2024

Dynamic Planner has explored the differences between male and female advisers and their approach to financial advice.

In a survey amongst advice professionals, women advisers were revealed as more likely to recommend their profession to others, with 85% of female respondents answering yes, above the 75% of male respondents.

Looking ahead to the next five years, women appear more ambitious in their outlook. Nearly two thirds (62%) of female advisers plan to actively try to grow their business, while only 46% of male advisers said the same.

Female advisers are also more optimistic about their ability to grow their client base, with 70% expecting to increase the number of clients served, while only 56% of male advisers expect the same.

Dynamic Planner said the difference in attitudes could be as a result of the age gap between male and female advisers, with the average age of male advisers between 45 and 50, while female advisers tend to be between 40 and 44.

Yasmina Siadatan, chief revenue officer at Dynamic Planner, said: “Women are making huge strides in the financial advice industry. They clearly love their jobs, with an overwhelming majority saying they would recommend their profession to others.

“This year’s theme #InspireInclusion for International Women’s Day should be looked at through every lens, be it attracting more women into the industry or ensuring that what we as an industry deliver in terms of product, brand and communications resonates with female investors.

“The industry has moved on significantly from where it once was, and that is evident in this analysis for our Spotlight Report. Building a more inclusive financial planning industry will have more positive outcomes for everyone – female advice professionals and female clients alike.”

Professional Paraplanner