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VitalityLife signs to Protection Distributors Group pledge

6 June 2019

Insurance group VitalityLife has signed up to the Protection Distributors Group’s Claims Charter and Funeral Pledge. 

The Claims Charter initiative, introduced in 2018, is designed to assist claims by offering a caring, efficient and hassle-free process.  A dedicated claims handler, fast payment of approved claims, regular contact with claimants and notification of claims to intermediaries are all part of the service.

Similarly, by committing to the Funeral Pledge, VitalityLife has agreed to advance up to £10,000 for bereaved families to pay for the funeral. The payment will be made directly to the funeral director once the claim has been approved.

Deepak Jobanputra, VitalityLife deputy CEO, said: “The death of a loved one and the point of claim are times when people often need an increased level of support. Signing up to both these initiatives builds on our commitment to ensure people have an outstanding claims experience with us and provides further reassurance to our members that we are there for them if the worst should happen.”

Alan Knowles, Protection Distributors Group (PDG) chair, commented: “Committing to these initiatives is no small task and it is a clear sign that VitalityLife is dedicated to do right by its customers when they need it the most.”

The PDG’s current membership includes Assured Futures, Cavendish Ware, Cura, Direct Life and Pension Services, Drewberry, Essential Insurance, Future Proof, Highclere, LifeSearch, LightBlue, London & Country, Roxburgh, Sesame Bankhall Group and St James’s Place.

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