Nordic group Soderberg & Partners is set to launch a new adviser platform in the UK.
Powered by investment platform Seccl and additional providers, the new platform marks the first of several tech tie-ups Soderberg & Partners has planned to support “increased business efficiencies” for advisers. It will be the first step in the journey towards offering an end-to-end advice solution, the firm said.
The new platform will offer a range of functions including instant deposits and auto-investment; contracted settlement for faster switches; cash management with no minimum cash balance required as well as a multi-model approach and tiered adviser charging. In addition, the platform will also offer family linking pricing, paperless user journeys and a transfers workbench for transparent transfers.
A number of additional functionalities will be released in 2024.
Nick Raine, CEO of Soderberg & Partners’ UK business, said its aim was to reduce the “administrative burden” on advice firms.
“With this launch, we are looking to our Nordic roots for inspiration, and to learn lessons about how we can improve adviser-to-administrator ratios to make advice more efficient. Our overall aim is to reduce the cost of advice and support advisers to deliver better service to end clients.
“First-class technology solutions have been key to the success of Soderberg & Partners in Sweden and we are delighted to now be able to bring this approach to the UK with the launch of our market-leading platform proposition. Seccl and our other soon-to-be-announced partners, will form the foundation of our legacy-free platform, powered by modern technology and we will continue investing in technology in the months and years to come.”
David Ferguson, CEO of Seccl, added: “As a leading investment manager in the Nordics, it’s incredibly exciting to have Söderberg & Partners enter the UK market. They’re as passionate as we are about bringing true efficiency and connectivity to advice firms, and have a clear ambition to bring change to the industry by doing things better.
“With our hyper-efficient infrastructure, Seccl’s embedded investment platform is perfectly placed to deliver this, helping advisers grow their businesses and deliver better outcomes for their customers. We’re excited to be part of it.”
