Managing client emotions and building trust

22 June 2026

We often talk about the importance of developing trust with clients to ensure we can offer them the best possible advice. The question though is how can we develop that trust? Fidelity Adviser Solutions has a video that shows us exactly how to build relationships that last.

Trust comes from clients feeling that you understand them as a person or people and that you have their best interest at heart. Thinking about this from a skills perspective, we commonly note this as building rapport.

In this second module from Fidelity Adviser Solutions’ Emotional Intelligence series, James Woodfall – Communication and Behaviour Specialist, talks through what rapport is and when fostered in the right way, the benefits it can bring to an adviser / client relationship.

In this five-minute video, you’ll learn that building good rapport with clients encourages trust and openness, you’ll gain techniques for building rapport as well as understand how to initiate client interactions to enhance connection from the outset.

To learn more, watch the full video and access other resources, head here: Enhancing client relationships

Main image: handshake, vitaly-gariev-lZXX-QVdyXY-unsplash

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