Embark Group has simplified its adviser offering onto one platform under the Scottish Widows brand.
The Scottish Widows Platform has already had significant enhancements ahead of the rebrand, with more to come this year, the Group said.
The upgrades form part of Lloyds Banking Group’s £150m investment into the platform, and its underlying technology, and reflect a commitment to deliver continual enhancement for its advisers and clients. They will include improvements to payment functionality, charging capability and new investment solutions. New client management and advice tools will also be launched, making it easier for advisers to support clients simply and efficiently.
This marks the latest step in Embark and Scottish Widows’ strategic reshaping of their intermediary proposition. Later this year, advisers on Advance by Embark will also move to the Scottish Widows Platform, finalising the transition of all advisers to the platform.
Jackie Leiper, CEO of Embark Group, and MD Pensions, Share Dealing & Distribution at Scottish Widows commented, “The newly launched Scottish Widows Platform will provide our intermediary partners with a slicker and more intuitive user experience. With further updates to come, this simplified offering makes it even easier for advisers to use our platform and help their customers achieve their investment goals.
“We’ve refocused the Embark brand to support our growing white label business for institutional partners, which is the next natural step in our growth story. With further investment to come, we are excited by the opportunities this could unlock for both advisers under the Scottish Widows Platform and our institutional B2B partners through Embark.”
