From comfort in cash, to constructed confidence: Why ‘multi-asset plus’ may be the missing link

31 March 2026

In Verve’s recent whitepaper with M&G, they explored how the definition of multi-asset investing needs to evolve. This article builds on that theme, with Investment Specialist Grant Callaghan examining why client behaviour continues to favour cash, and what paraplanners can do within portfolio construction to address it. People continue to prefer cash ISAs over...