AJ Bell’s advised business has launched a new campaign aimed at helping advisers feel good while growing and protecting client wealth.
The ‘Feel good, advising’ campaign wants advisers using AJ Bell’s Investcentre platform to feel good about working with the firm, benefitting from seamless and efficient processes.
The investment platform said the messaging will be seen through a wide range of communications throughout this year. As part of this, AJ Bell is expanding its adviser and paraplanner events calendar and will be launching practical support to help advisers navigate an increasingly complex financial planning environment through a new ‘Great Wrapper Reset’ initiative.
AJ Bell said it has introduced significant platform improvements over the past year to improve the adviser experience, including the launch of a PCLS tracker tool and the launch of an onshore bond wrapper.
Jeremy Mugridge, advised marketing director at AJ Bell, said: “We’re 100% focused on helping advisers feel good about the job they do when they’re working with us. This means we want advisers to feel confident that they can deliver great client outcomes, we want their teams to be more efficient and productive, and we want to help them build a more profitable business.
“Our mission to help advisers ‘Feel good, advising’ is evidenced through the wide range of improvements already made to the advised platform this year, as well as third party partnerships that deliver genuine time-saving benefits to advisers and paraplanners.
“We believe our ‘Feel good’ message will resonate with advisers using our platform, and we look forward to building momentum through an exciting pipeline of activity in the coming months.”
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