Nearly three-quarters (73%) of people receiving advice are now over 50, compared to just 5% of under-30s who seek advice, new research from intelliflo has revealed.
According to its 2025 Advice Map of the UK report, those over 40 make up 88% of advised clients, with the vast majority over the age of 50.
The findings lay bare the stark financial advice gap, the firm said, with older generations, men and married individuals much more likely to seek financial advice.
The report, which drew on 2.8 million advised client records held within intelliflo office, found more than half of men (51%) seek financial advice, compared to 43% of women. Married couples are also far more likely to take advice, accounting for 66% of advised clients. In contrast, only 17% of single people and 11% of widowers seek financial guidance.
The report also highlighted a regional difference in those most likely to take advice. While London (10%) and the South East (16%) see the highest uptake of financial advice, areas like North East (3%), Wales (4%) and Yorkshire (7%) show much lower levels. Northern Ireland, in particular, stands out as the least advised region, with just 2% of the population receiving advice.
Nick Eatock, CEO of intelliflo, said: “Right now, financial advice is mostly reaching older generations, but we need to be more innovative and find ways to connect with younger people, women, and individuals across the whole country. Technology is key to making advice more affordable and accessible to everyone, no matter where they are or what their background is.”
He added: “By embracing technology, including artificial intelligence, to streamline processes, advisers can serve more clients and grow their businesses. The future of financial advice will depend on how we use technology to both drive growth and ensure everyone has access to the support they need.”
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