Defaqto has bolstered its portfolio of technology solutions with the acquisition of Pearson Ham Group’s Market Pricing Business.
The firm said the £11 million deal, completed through Defaqto’s parent company Fintel plc, brings together “unrivalled product and pricing data” for advisers, insurers and consumers and will enable Defaqto to deliver deeper insights into consumer value, helping providers design smarter financial solutions.
Defaqto’s data forms the foundation of its star ratings and the integration of pricing data will allow it to accelerate innovation across its technology portfolio. According to Defaqto, proprietary data assets will underpin new capabilities such as “value for money” ratings and advanced benchmarking tools as the industry transitions to an AI-driven economy.
John Milliken, CEO of Defaqto, said: “We are extremely excited about this strategic acquisition. The Pearson Ham Group pricing business is a profitable, growing, cash generative business with a rich historic data set and a strong value proposition that is invaluable to the UK insurance industry.
“The winners in the AI economy will be those with unique, valuable, proprietary data and expertise who can also innovate to benefit their customers. Through the combination of unrivalled product and pricing data, Defaqto has the tools to help the industry to better understand and deliver consumer value.
“This strategic move further reinforces Defaqto’s position within the personal lines insurance market, strengthening our role as a leading provider of market intelligence and technology.”
Matt Timmins, CEO of Fintel plc, added: “This acquisition is an important milestone in growing our software and data division. It exemplifies the type of high-quality, synergistic acquisition that we target as part of our strategy – enhancing our capabilities, deepening our market position, and reinforcing our position as the strategic technology and data partner to UK financial services.”
The Market Pricing Business will initially operate as a standalone entity before being integrated into Defaqto during 2026.
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