The Verve Group has appointed Darren Lowry as chief commercial officer.
Lowry (pictured), who has been in financial services for 28 years, has spent the last 17 years with Nucleus, most recently as director, sales.
In the new role, Lowry will lead the sales and client relations function and focus on building out the company’s service proposition for advice firms and national networks, as the group looks to elevate its market position as a professional outsourced support provider and as a core resource for all regulated advisers/planners.
Cathi Harrison, founder & CEO of The Verve Group said: “Having known Darren for a number of years, I’m extremely excited he is joining Verve for the next stage of his career, knowing what an excellent fit he is with for our business. His experience of being with Nucleus since the early days of just 10 employees, through to the hugely successful firm it is now, aligns perfectly with our growth plans over the coming years.”
Commenting on his new role, Lowry said: “Joining Verve is an incredible opportunity to align my passion for our sector with a company that shares my values of innovation, integrity and customer focus. I am committed to leveraging my expertise to drive commercial success and support Verve in achieving its strategic objectives”.
In 2022, The Verve Group consolidated what was previously four underlying businesses into a single entity, to provide a full range of complementary services for financial advisers, including business proposition, paraplanning, compliance support, training and competency among others. The group launched its bespoke technology DexteraTM to underpins the full-service proposition in 2023.
