The lang cat unveils new platform switching tool

4 February 2025

The lang cat has unveiled new functionality on its Analyser reg tech software to support advisers in evidencing platform switching for their clients.

The financial consultancy said that with more assets moving around platforms as the sector matures, the new feature will assist in demonstrating fair value and client suitability when recommending transfers, in line with Consumer Duty regulation.

The feature includes templated justifications for why a certain platform is being recommended over an existing provider. Advisers can use the templates, adapt or override those as needed.

Analyser is an independent platform and MPS comparison solution designed to provide advice firms with due diligence and client reporting.

The lang cat has also introduced a ‘Provider Introduction’ feature within Analyser, enabling advisers to refer themselves to providers that they would like to speak to based on their research or shortlisting.  The data and contact remains between the adviser and provider, which means there is no data trading or cost involved for either party, the group said.

Terry Huddart, digital director at the lang cat, said: “The sector continues to defy expectations with high inflows, with money moving around platforms a major factor. There’s a dearth of support for advisers working in this environment which can be challenging, especially when the decision to move a client between platforms is more nuanced and not solely based on cost.

“Our new solution is designed to integrate with ongoing strategic panel selection and support advisers with a compliant, fully audited and time-saving methodology.”

Huddart added: “We’ve also launched ‘Provider Introductions’ on the back of demand to facilitate contact where an adviser is interested in speaking to a provider having already conducted research and analysis. It is 100% opt in by users and will make the selection process smoother for everyone in the value chain. Our tool should support genuinely fruitful conversations.”

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Professional Paraplanner