One in three investors worried about Trump tariffs

29 July 2025

Nearly one in three DIY investors is worried about the effects of Trump tariffs on their investments ahead of the looming tariff deadline, says Charles Stanley Direct.

President Trump’s ‘Liberation Day’ tariffs are set to come into force on Friday 1st August, following a 90-day pause for most countries, during which time the US pledged to negotiate deals with different trading partners.

However, the uncertainty has led to 30% of investors feeling anxious about the market, with millennials the most anxious generation (32%).

On average, DIY investors think it will take 5.8 months for the finances to recover from the impact of Trump’s tariff announcement.

When the tariffs were first announced, nearly half (48%) of investors said their investments dropped in value. The findings showed 46% of those who take financial advice had their investments drop in value, compared to 50% of people who don’t take advice.

Meanwhile, nearly a third (32%) said their pensions had reduced in value.

Rob Morgan, chief investment analyst at Charles Stanley, said: “From an investor’s perspective, it’s especially important to be cautious in the lead up to August, and ensure portfolios are suitably diversified to weather choppy seas.

“Our research shows that a large cohort of DIY investors were not simply looking to sell-up or ride out the wave but saw the market turmoil as an opportunity to seek discounts and reposition their investments.

“Agile reactions to market-altering events can sometimes help to stem losses or maximise returns, though it does come with risk. That said, it’s crucial that investors stay as well informed as they can before making decisions with their capital and seek necessary advice should they need.”

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