Investors view gold and crypto as ‘significant’ buying opportunities

16 June 2025

Gold and crypto offer the most significant buying potential according to DIY investors, new research from Charles Stanley Direct finds.

Nearly three in 10 (28%) DIY investors see crypto as the most significant buying opportunity following a tariff-induced market dip, while the same number (28%) also see gold as the biggest buying opportunity.

Among those citing crypto, Millennials are leading the way (35%), followed closely by Gen Z (31%). Gen X are less focussed on the asset class (21%), while Baby Boomers appear the most wary, with only 8% viewing crypto as a buying opportunity.

Meanwhile, the price of gold soared to fresh all-time highs in April amid the heightened global uncertainty. One in five (21%) DIY investors bought alternative assets like gold in the market dip, laying a clear pathway for its potential as the market recovers, Charles Stanley Direct said.

Other attractive investments include UK FTSE 100 stocks (19%), property (18%), US equities (15%) and UK government bonds/gilts (15%).

Rob Morgan, chief investment analyst at Charles Stanley Direct, said: “Market falls can be fast and brutal, as demonstrated by the crash induced by Trump’s tariffs. However, with each fall, markets do eventually recover their losses, it’s just a question of how long it will take. Despite the heightened volatility in the market, DIY investors have been quick to look forward and place their bets on where the best buying opportunities are.

“That said, DIY investors should remember the bigger picture when thinking about their portfolios. It’s time in the market, not timing the market that is key. While they’ve forecasted the best buy opportunities, investors must make sure investments are diversified across different asset types, geographies and sectors. This way, they are not reliant on one or a few areas or individual companies to perform well and it can help to provide some protection from losses during a market downturn.”

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