Guinness Asset Management has rebranded as Guinness Global Investors, to represent the company’s activities and investor focus more accurately.
Guinness said its equity fund management activity has global, thematic and regional funds that all embrace a global perspective. It operates a ‘Positively Different’ investment philosophy, which involves using proprietary in-house research to inform the construction of equally-weighted, high conviction portfolios. The portfolios have low turn-over and no benchmark constraints.
Guinness’ equity funds are available to international investors in both Irish and UK domiciled OEICs and as SEC registered funds and ETFs for US investors by sister company, Guinness Atkinson Asset Management Inc.
Its Enterprise Investment Scheme (EIS) services invest in private and AIM-listed companies across a range of sectors.
Edward Guinness, Chief Executive Officer, Guinness Global Investors, commented: “Guinness has developed into a large, global business over the years and yet has kept true to its core belief in quality, high conviction, active fund management. Modern branding that is outward looking and forward thinking will allow investors to form a clearer impression of our investment approach and mindset. Guinness is a British business that brings longstanding global investment expertise to global investors and we want that to be reflected in everything we do.”
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