AJ Bell is set to reduce the charge for its core model portfolio service (MPS) range from 0.15% to 0.12% per year from 1 October 2026.
The lower pricing will be available to both existing and new MPS clients.
The investment platform said performance has been “consistently strong” across its range of portfolios, with all core growth portfolios outperforming peers over the past five years.
The core MPS range has proved popular with advisers since its launch in 2018 and has maintained that momentum, contributing to the 30% rise in assets under management for AJ Bell Investments in the past year.
The Money Market MPS will continue to have no annual management charge, while the Gilt MPS range will continue to be charged at 0.10% per year, the firm said.
Ryan Hughes, managing director of AJ Bell Investments, said: “We believe advisers using our MPS should feel good when investing for their clients. That’s why we’re reducing our charges by a fifth from October, with advisers benefiting from the same excellent service and award-winning in-house investments team behind each portfolio, but at an even better price.
“Our decision to reduce charges comes following the recent expansion of our popular Gilt MPS range and illustrates our commitment to ensuring advisers have access to a broad range of investment solutions that are easy to use and low cost.”
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