AI influencing investor attitudes to risk

28 June 2026

Artificial intelligence is making wealthy individuals more likely to take calculated risks with their finances, new research from HSBC shows.

More than half (51%) of those surveyed by the bank said AI makes them feel more in control, almost double the 26% who said it makes them feel less in control, while 49% said it makes them more willing to take calculated risks.

For one in five (20%), AI is lowering the barrier to entry by making investing feel less intimidating.

The survey of 10,000 affluent and high-net-worth individuals across ten markets found AI was most widely used within finance and investment (73%), ahead of work and career (62%) and personal development (60%).

Younger investors are leading the way, with Gen Z (86%) and millennials (82%) the biggest users of AI for financial and investment decisions.

HSBC said Gen Z mostly use AI to identify potential risks and avoid mistakes (41%), while millennials most often use it to improve the speed of research and analysis (39%).

As well as being the highest adopters of AI, the research found younger investors are also the boldest users of the technology. Gen Z (59%) and millennials (58%) are more willing to take calculated risks, compared to Gen X (41%) and Baby Boomers (40%).

However, while AI is gaining in popularity, the research found it does not remove the need for professional advice. On average, half of respondents say their ideal decision-making approach is hybrid, with AI and advisers working together.

Nearly two-thirds (62%) cited financial professionals and institutions as their main source of investment ideas, compared with 32% who cited AI. That gap widens at the point of commitment, with 37% listing financial professionals and institutions as the most influential factor in their last investment decision, three times more than AI (12%).

Barry O’Byrne, CEO of international wealth and premier banking at HSBC, said: “Clients are increasingly using AI to explore their options but when it comes to making investment decisions, they value judgement, context and accountability from a trusted wealth adviser.”

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