Aegon has launched a new Junior ISA and additional offshore bond partnership as it builds on a “year of continued platform delivery”, with more than 50 improvements made in 2025.
The new Junior ISA allows parents to invest up to £9,000 per tax year on behalf of a child, with no annual platform charge, until age 18. The addition of the Junior ISA follows the launch of Aegon’s Junior SIPP last July, further extending its intergenerational proposition.
Aegon has also added a new offshore bond partnership with Standard Life, adding to existing partnerships with Canada Life and Utmost.
Offshore bonds give advisers access to a broader range of investment opportunities that may not be available through onshore solutions, the retirement and savings specialist said.
Aegon said the two new propositions will give advisers more options to support clients with tax-efficient and long-term planning solutions and reduce “unnecessary friction” during the tax year end period.
Additionally, Aegon said it has made it easier for advisers to move client money efficiently between accounts. Improvements to general investment accounts to ISA transfers and the set-up of regular contributions for the next tax year are designed to support smoother, more straightforward planning beyond tax year end.
Ronnie Taylor, chief distribution officer at Aegon, said: “We start 2026 as we finished 2025, focused on delivering for advisers and supporting them through one of the busiest periods in the financial planning calendar.
“Continued investment in our proposition, processes and digital journeys means advisers can complete key tasks more easily – from ISA top-ups and SIPP contributions to existing GIA to ISA transfers.
“As regulatory and economic conditions continue to evolve, advisers need practical solutions that help them make tax-efficient decisions for clients with confidence. By expanding our proposition with new options such as the Junior ISA and offshore bond, alongside ongoing simplification across the platform, we’re making it easier for advisers to meet client needs with less complexity.”
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