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Wealthify launches digital SIPP with Embark Group

8 March 2020

Online investment platform Wealthify has launched a new digital self-invested personal pension in partnership with Embark Group.

The Wealthify SIPP will allow savers to choose their level of risk, along with an ethical option.  Wealthify will then build the pension according to the customer’s preferred level of risk, using Embark’s technology to enable flexible contributions, onboarding and a full digital experience.

The pair said that the new product could be “scaled rapidly” and is designed to be future-proofed against industry changes.

According to Michelle Pearce-Burke, CIO and founder, Wealthify: “To create a stand-out pension, we had to find a provider who fitted our values and could match our high level of tech, offering a user-friendly digital solution for our customers. Embark ticked all of those boxes. Their service has allowed us to deliver what I feel is the slickest end-to-end customer experience on the market for pensions, without making us prohibitively expensive.”

Peter Docherty, chief executive, Embark (pictured), added: “This is an ideal partnership for Embark, as Wealthify’s digital-first, customer-centric approach marries perfectly with our philosophy and expertise. We’re able to deploy the latest FNZ technology alongside our full suite of retirement solutions, to support Wealthify in creating a compelling SIPP proposition for its audience. And, we’re excited by the opportunities to collaborate to find new, innovative solutions that continue to meet the changing needs of Wealthify’s customers.”

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