Royal London enhances equity release proposition

28 August 2024

Royal London has brought newly acquired Responsible Lending under the Royal London brand, as the life, pensions and investment mutual looks to enhance its later life proposition.

The rebrand to Royal London Equity Release follows the completion of Royal London’s acquisition of the later life lending and product specialists, Responsible Life and Responsible Lending (the “Responsible Group”), at the end of January 2024.

The mutual said that the addition of later life lending further strengthens its support for advisers and customers looking for a broad range of funding options in retirement.

An ageing population, with many who find themselves with property wealth but insufficient pension savings to support their desired standard of living, creates a real need for later life lending options.

Susie Logan, group chief marketing Officer at Royal London, said: “Royal London is passionate about improving choice and offering solutions for customers at all life stages, including funding for later life needs. We believe housing wealth will increasingly become a key component of holistic financial planning and the move to a single brand will increase our visibility in the market.

“While the brand is changing, the same teams will continue to deliver the exceptional service they’re known for, providing continuity to customers and advisers.”

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