Novia has rebranded as Wealthtime in the final stage of a group rebrand.
AnaCap-owned platforms Novia and Wealthtime are now unified under the single group brand Wealthtime. The final stage of the group-wide exercise sees Novia rebranded to Wealthtime. The formerWealthtime platform underwent its rebrand to Wealthtime Select in July this year in order to give that change time to bed in before the Novia rebrand.
Users will be directed to a new Wealthtime website to access both Wealthtime and Wealthtime Select platforms.
The two platforms will continue to operate as distinct propositions, meeting different price, investment and functionality requirements to service the needs of their respective customers.
The group[ said that service and technology are key areas of investment for the Group.
The decision to rebrand is the final stage of a strategic review that was instigated following the purchase of the business by AnaCap in May 2021.
Patrick Mill, Group CEO, said the rebrand is a key element in the next stage of the group’s growth. “The rebrand and redesign of both platforms builds on the many improvements we’re making to the business, including our ongoing investment in technology, and the commitment to make continual improvements to service across both platforms. All of these are designed to ensure we provide the very best proposition and outcomes for years to come for all our customers.”
