Suitability reports – top 6 fonts used by paraplanners
23 January 2019
When writing suitability reports, presenting information in a clear and accessible format, making it as easy as possible for the client to understand the recommendations and supporting information, is essential.
As highlighted in our report on Rebecca Tuck’s views on suitability reports last week, there are various ways to achieve this, including clear layout, concise wording, bullet points and use of graphics, images and infographics to help with understanding.
The text also has to be clear and easy to read. So in our latest parameters survey* we asked you which font you preferred to use in your suitability reports, in order to help provide clear, readable text for clients?
Choice of font, as we in publishing know, can affect the way your material presents itself on page, its readability (you want it large enough to be read by everyone but not too big on the page), as well as how many words you can get into the available space.
There were 22 fonts reported as used for the main body of the text but of these two came out by far the most popular. These were:
• Calibre (with comments such as “basic, easily readable, but doesn’t look old fashioned”; “adopted after feedback from clients”)
• Arial (“inoffensive, clear, reasonably sized font which can be read by those with poorer eyesight”).
The 6 fonts paraplanners say they most use for suitability reports are listed below:
1. Calibri /Calibri light
5. Century Gothic
6. Times New Roman
[*104 paraplanners responded to the survey]
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