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More women than men tend to ‘good money’

2 October 2018

More women than men care like to invest ethically and the idea that their investment choices could have a positive impact on society, according to research carried out by Aberdeen Standard Investments.

The global asset manager said 24% of women expressed genuine interest in doing good, compared to 20% of men. When questioned on where their money is currently invested, 36% of women assumed their provider is not investing their money in companies which are not appropriate, but could not be certain.

Almost half of all women (48%) hold some form of investment, via their pension or standalone product, and of this number 14% have chosen to hold investments that consider environmental and social issues.

Among the nine categories raised with respondents, including human rights, the environment, good corporate governance, sustainability, avoidance of unethical products, ethical sourcing, innovation, community and social impact, human rights was ranked as the most important category overall.

Amanda Young, head of global ESG Research, Aberdeen Standard Investments (pictured), said: “In our research, discussions around how integrating issues such as the environment or human rights into the investment process can lead to better outcomes for people and our planet were met with positivity and enthusiasm.

“In particular, women care about these matters and want to invest responsibly. As women are often the lead decision makers and money managers in household matters, they are uniquely positioned to help facilitate positive change and also influence the next generations to invest in ways which benefit society and the environment.”

Only one in five (20%) of respondents had heard of the United Nations Sustainable Development Goals before taking the survey, Aberdeen said, but once the issues had been raised female respondents expressed a desire to know more about how and where money is invested. Awareness of the UN SDGs was most prevalent among those aged between 18 and 24 years old.

Young added: “Our report adds to the growing body of evidence that shows retail investors want their investments to have a positive impact on society and the environment, and recognise that how we decide to invest today shapes tomorrow’s world.”