Canada Life is implementing a new annuity tracking capability from Origo, which at any point in the purchase journey will show live updates on individual cases.
The assurer is the first provider to sign up to the new service from the fintech, which by providing live information, will significantly reduce the burden on paraplanners and advisers in chasing and checking the progress of annuity applications, and equally will free up provider resource to help meet the ongoing demand for annuities.
Nick Flynn, retirement income director at Canada Life pointed to the reduced demand into the provider’s telephone teams, thereby freeing up resource to help provide “a better service to brokers, advisers and their clients.
Flynn added: “At any point in the purchase journey an adviser will be able to see the progress on cases in real-time, which is a game changer in the annuity market. This launch further supports a market where demand is as strong as ever, due to the attractive rates on offer, coupled with the security and peace of mind annuities provide in times of uncertainty.”
Retirement Line, My Pension Expert and Age Partnership are the first three intermediaries onboarded with Canada Life to use the system. Mark Ormston, director of Propositions Retirement Line said: “At Retirement Line customer service is paramount, a key objective is to keep improving the level of service we provide our customers. The ability to track individual annuity cases through live updates means customers can be kept informed much more easily and efficiently without having to lift up the phone to the annuity provider. This will be a massive time and cost saver for all parties involved. We’re delighted to see Canada Life champion this service from Origo and we hope to see the rest of the industry follow suit.”
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